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Music Marketing

Creating Consistent Content

“As social media marketers, we tend to sweat the details. Am I posting at the most ideal times? Are my posts formatted to perfection? Do my updates have the right tone and brand personality? But while these things are important,…

Everything You Need to Know About Making Money on Spotify

Since its debut in the U.S. in 2011, a lot has been written about Spotify and its effect on artists, labels and the music industry at large. Many have derided the free streaming music service for its mysterious and seemingly…

5 Creative Social Media Contests Your Fans Will Love

Contest is a wondrous, mutually beneficial thing. Even at its simplest – say, a random giveaway – everybody wins. You’re simultaneously promoting your band while giving back to the fans who keep your ambitions afloat. There are ways of taking…

Turn your Website into a Marketing Funnel

Your website is one of the most valuable marketing tools you have as an indie musician today. Even considering all the hype and glorification around social media and crowd funding platforms, the website is still your number one way to…

How to Increase the Reach of Your Music
Clients on board of Symphonic Distribution have a lot of offerings, but above all, they have choice. Our clients can choose when they want to deliver their content and where they want to deliver it. That choice is not easily…
Tour Sponsorship: How Creativity Can Become Dollars

When you’re out on the road touring, saving money can (at times) be the equivalent to making money. Many nights are spent sleeping in the van, couch surfing or camping in order to keep the necessary funds to use for…

5 Things Musicians Need Before Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to: 1. Reach new fans 2. Increase online influence 3. Create new content that can be used to continue to…

How to Sell More Merchandise at Your Show

Selling merchandise at a show is probably one of the biggest sources of revenue that an artist has left today. It’s clear to anyone in the music industry that selling music has taken such a dramatic dive in sales that…

11 Ways Recording Artists Can Use Twitter To Gain And Retain Followers

1. Tweet your expertise by utilizing hashtags such as #ArtistTip, #MusicMarketing, #PromoTip, #MarketingTip, etc. This is where you can really get creative. The recording process is tiring, so you probably learned a thing or two during the process that you…

5 Questions to Ask Before Hiring a Music PR Firm

“We hired a music pr company to promote our last album and we’re really disappointed in the results.” This is something we hear a lot from our new clients. I get it. Nobody wants to spend a ton of cash…