To be the best at anything, you have to put in work. How you use social media is no exception. Social media marketing is an incredibly competitive landscape, so it’s important that you thoroughly understand the basics in order to get…
Music Marketing
Marketing Journey for the Music Industry Part 4: How To Develop and Share Your Story
Being able to tell your story in a way that people can easily connect with online is a skill that takes practice. It takes time to learn how to express yourself clearly and consistently. It also means learning to put…
How To Use User-Generated Content as a Musician
As an independent musician, you work as both the advertiser and marketer for your career. Instead of enhancing the look of a burger on TV with special effects, you’re faced with the task of crafting a meaningful and authentic presence…
The Complete Guide To YouTube For The Music Industry
Ready to step up your YouTube game? No problem. We’ve put together the most complete YouTube guide for the music industry right here. 💯 Curated and written by our industry experts, this guide is chock full of key YouTube features,…
Marketing Journey for the Music Industry Part 3: Finding Your Niche And Using It To Your Advantage
How do you define yourself? Does your music represent that? Finding your niche as a musician is one of the best ways to secure a dedicated audience who really connects to you and your art. Not only does it foster…
10 Ways Alexa Can Help Your Fans Find Your Music
There’s no denying the immense power voice technology holds over the future of digital marketing for musicians. As voice technology becomes more and more a part of our everyday lives, Amazon’s Alexa is changing the way fans can find you…