Selling merchandise at a show is probably one of the biggest sources of revenue that an artist has left today. It’s clear to anyone in the music industry that selling music has taken such a dramatic dive in sales that…
Music Marketing
11 Ways Recording Artists Can Use Twitter To Gain And Retain Followers
1. Tweet your expertise by utilizing hashtags such as #ArtistTip, #MusicMarketing, #PromoTip, #MarketingTip, etc. This is where you can really get creative. The recording process is tiring, so you probably learned a thing or two during the process that you…
5 Questions to Ask Before Hiring a Music PR Firm
“We hired a music pr company to promote our last album and we’re really disappointed in the results.” This is something we hear a lot from our new clients. I get it. Nobody wants to spend a ton of cash…
Tips and Tools: Streaming your Music on Spotify
About Spotify Music fans love Spotify; the catalog is huge, it’s free to use, and easily integrated with social media. It doesn’t take a profound leap in logic to understand why you should be promoting your music there. Territories Currently…
Top 100 Influential Music Blogs
The Style of Sound has compiled a list of the 100 most influential music blogs across several genres (indie, alternative, electronica, house, techno, hip hop, folk, soul, pop, rock, punk and more). “Our list focuses on the most influential music…
100 Ways for Musicians to Gain 100 True Fans
This post was inspired by Kevin Kelly’s captivating blog post called 1,000 True Fans. Kevin Kelly basically suggests that artists only need to acquire 1,000 True Fans to make a living. I always thought that 1,000 fans was a stretch…
Importance of Following Up in the Music Industry
If there is one thing we have learned in running and growing Symphonic Distribution is that we MUST follow up in order to get things done. As strange as it may sound, we have even gone to lengths of CC:ing…
How to Create a Label Marketing Plan
Below you will find a brief marketing plan devised for record labels who release consistently. As with business plans, this marketing plan will evolve to show more detail and include tools to help you and your brand grow while you…
Starting A Digital Label
Developing a digital record label is certainly not an easy task. The benefits are great but the work involved is also rewarding in it of itself. In our experience with creating digital labels and running the distribution aspect of things,…
Do Artists Need To Interact With Their Fans?
Now, artists are busy people. Typically, they play in several projects, or have day jobs, families, or all of the above. So whenever there is talk about social media, newsletters, and marketing in general, it’s understandable that it can seem…
