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Release Strategy

Not quite sure what goes into releasing a new track or even album? Get your brain waves flowing with these tips for releasing music!

Advertising Your Latest Release Online

So you’ve finished creating your next big release, but maybe you’re not entirely sure how you want to spread the word… We’ve compiled a few suggestions to get those creative juices flowing in order to make your next release a…

How to use SoundCloud as a Marketing Tool

Let’s say you’ve got your marketing schedule for the year polished and ready to go… Kudos! Now, I assume there are some times in your schedule where you’ll be touring, doing local shows, recording music etc., where you aren’t actively…

How to Prepare for Video Distribution

Before you send over anything, you need to make sure your video has certain details in place so we can deliver your music video in a timely manner. We’ve put together some video distribution tips for your next release to…

How Far Out Should You Plan Your Release?

The best way to ensure your release’s success is to plan for everything and do it way in advance. Sometimes unexpected things come up in the production process, so you’ll want to give yourself ample time to set everything up…

The Best and Worst Months to Release Music

No matter what time of the year it is, getting major traction on your new releases can be difficult. However, certain months will give you a better shot than others. To make the most of your release, choosing when to…

Best Websites for Independent Artists to Sell Merch

When you think about what it takes to be a profitable musician, one of the things that should come to mind is selling merch. From t-shirts, hats, and lighters to stickers, patches, posters and more, there’s a lot of potential…

Facebook AMA: Music Release Strategy

Slacking on your music release strategy or simply don’t know where to start? No worries, we can help #SymFam. On November 21st from 12-4pm EST, Symphonic’s Digital Marketing & Trends Manager, Meghann Wright, will be doing an AMA (ask me…

6 Marketing Strategies To Land On Playlists

In this DSP era, getting discovered in such an insanely crowded space is the main focus for artists looking to make it big. Platforms like Spotify and Apple Music offer MILLIONS of tracks, so how is it possible to get…

5 Out-of-the-Box Ideas to Promote Your Next Album

In the ever-growing world of entertainment publicity, reaching thousands of listeners on your upcoming releases require a unique plan. Until your brand is recognized worldwide (i.e. Beyonce), it simply doesn’t make sense to spend the majority of your budget on…

Want a Chance at Charting? Tell Your Fans to Help You Out in These Ways

Every week, the Billboard charts list what the most popular songs and albums in the U.S. are, with streams, sales, and radio play all affecting where a piece of music ranks on various tallies. Getting placed on one of them,…