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Social Media

From social media tips to branding, you’ll find all of the necessary tips to promote your music, brand, and more!

Three Simple Tricks to Getting More Responses to Your Emails

The last time you emailed a music industry influencer, chances are you thought one of the following: “Will they reply?” “Will they read it?” “Will they be interested?” As time passed, without a reply, you agonised further, “Did they receive…

8 Ways Musicians Can Give Better Interviews

So you’re an awesome musician, either on your own or part of a cool band, and you’ve decided to take a step forward in hiring a publicist to begin telling your story and generating media opportunities. This means you’ll probably…

5 Ways Your Band Can Maximize Their Social Media

I’m going to go out on a limb and suggest that your band is on Facebook. They’re probably on Twitter and Instagram as well. That’s because, gigging aside, social media is pretty much the number one way in which bands…

Tips For Building A Bigger Fanbase

So you’ve recorded some songs, and played some shows…now what? Now it’s time to start building your fanbase. The internet may have made things significantly easier than before, but it’s still just a tool. You have to do all the…

How to Develop a Hardcore Fan Base

I’m a big fan of the 1,000 True Fans theory. Whether or not you think that it is the key that unlocks your music career, it is always good to build an army of enthusiastic supporters who will fervently support…

4 Types of People Musicians Should Connect With on LinkedIn

This post was originally featured by our friends at Sonicbids. One of the best things about social media is meeting new people. While not every platform is created for that – we all feel a bit uncomfortable when we receive…

Approaching Radio and Magazines

Long before I started photographing musicians, I was a radio DJ and music magazine writer. Regularly receiving CDs and emails from ambitious, unsigned artists, here are the Top 3 reasons some were more successful than others in getting a reply…

Creating Consistent Content

“As social media marketers, we tend to sweat the details. Am I posting at the most ideal times? Are my posts formatted to perfection? Do my updates have the right tone and brand personality? But while these things are important,…

5 Creative Social Media Contests Your Fans Will Love

Contest is a wondrous, mutually beneficial thing. Even at its simplest – say, a random giveaway – everybody wins. You’re simultaneously promoting your band while giving back to the fans who keep your ambitions afloat. There are ways of taking…