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Marketing Journey for the Music Industry Part I: Understanding Your Market and Audience

In this new series, we’ll break down 7 parts of the marketing journey that independent artists like you will need to master throughout your career. We’ll talk about things like understanding your fanbase, defining your niche, determining marketing mediums, and…

How to Use Content Pillars to Define Your Artist Brand

Looking to better define your brand as an artist? Dayna Younge, the Founder of Fred & Augustus and strategic marketing expert breaks down how “content pillars” can do just that… How to Use Content Pillars to Define Your Artist Brand…

Do You Need to Improve Your Brand Awareness?

Branding is becoming increasingly more important as an artist with each passing day. An artist with clear branding and great awareness will quickly surpass an artist who doesn’t have a clear sense of self. As an artist of any kind,…

How Indie Musicians Can Enhance Visual Branding

Thinking of ways to increase your visibility in the vast music marketplace? Visual branding is a good place to start. As the co-founder of Tunedly, I have come face to face with the topic recently. Thank you to Symphonic Distribution…

How To Get Verified on Social Media

When you’re representing yourself as an artist, you should want to make your brand as authentic as possible to stand out. If you are active on any social media channel, getting your profile verified will benefit you. When your profile…

6 Ways to Run Your Music Career Like a Boss

As an emerging artist, you are a lot like a start-up business. Building a successful business requires takes hard work, time, and persistence. Like everyday entrepreneurs, you are responsible for your career’s success. Smart musicians know how to properly brand…

Music Industry Biz 101: Developing your Media Pitch with Lisa Occhino

How did you get started in the music and entertainment industry? I developed a passion for music at a very young age. My mom loves to remind me of how I used to plunk out melodies of TV show theme…

Canva: A FREE Image Editing Tool For Musicians

Canva is a graphic design tool that helps you create nice little graphics for your videos, blog posts, Mixtape covers, etc. When I started online, creating graphics was my weak point. I was never good at it so I had…

Music Industry Biz 101: Hosting a Successful Event

The leap to hosting a live event is a big one. It carries financial risk, a load of stress, and often new and unfamiliar roles, but also almost certainly guarantees a fun time and great way for people to get…

The Importance of Having a Website as an Artist

There is more to the Internet than just social media websites and apps. Creating and using your own website is an important part of promotion for a musician. Here are six reasons why you need to have a website. Create…