Branding is becoming increasingly more important as an artist with each passing day. An artist with clear branding and great awareness will quickly surpass an artist who doesn’t have a clear sense of self. As an artist of any kind,…
How Indie Musicians Can Enhance Visual Branding
Thinking of ways to increase your visibility in the vast music marketplace? Visual branding is a good place to start. As the co-founder of Tunedly, I have come face to face with the topic recently. Thank you to Symphonic Distribution…
How To Get Verified on Social Media
When you’re representing yourself as an artist, you should want to make your brand as authentic as possible to stand out. If you are active on any social media channel, getting your profile verified will benefit you. When your profile…
6 Ways to Run Your Music Career Like a Boss
As an emerging artist, you are a lot like a start-up business. Building a successful business requires takes hard work, time, and persistence. Like everyday entrepreneurs, you are responsible for your career’s success. Smart musicians know how to properly brand…
Music Biz 101: Developing your Media Pitch with Lisa Occhino
How did you get started in the music and entertainment industry? I developed a passion for music at a very young age. My mom loves to remind me of how I used to plunk out melodies of TV show theme…
Canva: A FREE Image Editing Tool For Musicians
Canva is a graphic design tool that helps you create nice little graphics for your videos, blog posts, Mixtape covers, etc. When I started online, creating graphics was my weak point. I was never good at it so I had…
Music Biz 101: Hosting a Successful Event
The leap to hosting a live event is a big one. It carries financial risk, a load of stress, and often new and unfamiliar roles, but also almost certainly guarantees a fun time and great way for people to get…
The Importance of Having a Website as an Artist
There is more to the Internet than just social media websites and apps. Creating and using your own website is an important part of promotion for a musician. Here are six reasons why you need to have a website. Create…
Industry Interviews: Shana Krochmal
This week we had the incredible opportunity to interview Shana Naomi Krochmal. We were able to see her in action at the SXSW 2014 panel “Letting Your Fandoms Build Your Kingdoms” and we really loved her! Shana is a writer,…
How to Create a Label Marketing Plan
Below you will find a brief marketing plan devised for record labels who release consistently. As with business plans, this marketing plan will evolve to show more detail and include tools to help you and your brand grow while you…