These days, so many musicians focus all their marketing attention on social media platforms, and while it’s absolutely a good idea to spend time, money, and effort on being where people actually are, the old school methods are still very…
4 Tips to Increase Email Open Rates
A big part of developing an artist’s brand is managing to create a dedicated following while continuously helping those relationships flourish, and this includes the utilization of email marketing. It’s important to remember that each part of your email marketing…
3 Tips For Event Email Marketing Success
Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…
How To Promote Your Next Show
Imagine showing up to a venue to play your show and seeing it jam packed with all your fans. Think about the energy in the room, the screaming fans who waited weeks or even months to see you perform… There’s…
Best Email Marketing Services for Musicians
Email marketing can be one of the most underutilized promotional tactics for musicians. If you use any sort of download gate, then you probably have a collection of fan emails already. If not, then it’s easy to get started! Once you begin…
How to Build a Mailing List for Email Marketing
Email marketing is crucial in the digital age. It can help you reach hundreds (or thousands!) of people with the click of a button. Email marketing can help you alert your fans about about upcoming shows, releases, interviews, merch drops and more. But you might be asking…
Get More Newsletter Subscribers With These 3 Opt-ins (That Aren’t Free Downloads)
Ever feel like your email list is growing at a snail’s pace? Are you getting people to sign up, but they’re unsubscribing just as fast? The trick to a healthy, engaged, and growing email list is to clearly identify your ideal…
8 Things Every Musician’s Website Must Have
Have you been trying to get more gigs and recognition on the music scene but no one seems to be replying to your emails? Make a website! Websites are ideal for musicians because they host everything that a fan or…
Three Simple Tricks to Getting More Responses to Your Emails
The last time you emailed a music industry influencer, chances are you thought one of the following: “Will they reply?” “Will they read it?” “Will they be interested?” As time passed, without a reply, you agonised further, “Did they receive…