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Marketing Journey for the Music Industry Part 2: Understanding Your Fanbase

In this new series, we’re breaking down 7 parts of the marketing journey that independent artists like you will need to master throughout your career. In the last one, we talked about understanding your market and perspective audience. In this…

How to Define Your Audience Demographics to Better Market to Your Fans

From the effortlessly smart people over at SoundFly comes this guest post by Sarah Beth Perry of With the Band. All artists want to get their music into the hands of more fans, but the real challenge lies in how to…

Why Is Fan Engagement Important to Artist’s Teams?

This article comes from the folks over at With The Band, a fan engagement platform based out of Nashville, TN that helps fans and artists feel a part of something bigger than themselves. In a world where streaming can ensure a…

Want a Chance at Charting? Tell Your Fans to Help You Out in These Ways

Every week, the Billboard charts list what the most popular songs and albums in the U.S. are, with streams, sales, and radio play all affecting where a piece of music ranks on various tallies. Getting placed on one of them,…

Creative Ways to Engage with your Fanbase

There are so many ways to engage with your fans that your message can often be lost amongst all the other bands trying to say something. Social media can also lull you into a familiar rhythm where you’re posting often,…