So, you’ve got a career in music and you’re living the dream. This is amazing in itself, but don’t stop there! What are you doing to go even further? Like every business venture, marketing is wildly important to expose your music and widen…
How to Choose the Perfect Music Analytics Tool
As a result of the digital revolution, the music industry (and music marketing in particular) has become more data-driven than ever. Nowadays, artists and music professionals increasingly use data to inform their decisions, test their assumptions, back up their pitches,…
5 Courses To Level Up Your Social Media Game
To be the best at anything, you need to put in the time and the effort to really understand the ins and outs of whatever it may be. How you use your social media is no exception. Social media marketing…
How To Measure Social Media Using Google Analytics
Being able to measure what’s working and what isn’t can be what makes or breaks your success when it comes to using your social media. Google Analytics let’s you do exactly that. Being able to merge usage data from your…
5 Time-Saving Social Media Content Creation Tips
No matter what industry you’re in, creating great content takes time, energy, and lots of brain power. Sadly, having all three of those for long periods of time can sometimes feel impossible. Being consistent is the key to success with…
How to Become a Social Media Influencer
However you feel about influencers, there’s no avoiding them. They’re selling everything and anything on the market and legitimately making a living off of it. But how? Simply put, they have influence. (I know, like duh, but bear with me…
3 Tips For Event Email Marketing Success
Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…
Discogs Launches Self-Serve Advertising Platform
Unless you’ve been living under a rock (no offense if you do), you’ve heard of Discogs. If you haven’t heard, Discogs is essentially the biggest and most comprehensive music database and marketplace on the web. In a partnership with DanAds,…
How to Decide Where to Promote Your Music on Social Media
Sometimes it can feel impossible to decide which direction to focus your efforts. Do you pay attention to hashtags and Stories, making Instagram your number one priority? Or do you play into Facebook’s preference for live videos and native content?…
8 Things Your EPK Must Have
Electronic press kits changed the music industry years ago, and though they’re not as popular as they once were (some musicians prefer to let their social media profiles do all the talking), they can still be incredibly useful. In fact,…