However you feel about influencers, there’s no avoiding them. They’re selling everything and anything on the market and legitimately making a living off of it. But how? Simply put, they have influence. (I know, like duh, but bear with me…
3 Tips For Event Email Marketing Success
Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…
Discogs Launches Self-Serve Advertising Platform
Unless you’ve been living under a rock (no offense if you do), you’ve heard of Discogs. If you haven’t heard, Discogs is essentially the biggest and most comprehensive music database and marketplace on the web. In a partnership with DanAds,…
How to Decide Where to Promote Your Music on Social Media
Sometimes it can feel impossible to decide which direction to focus your efforts. Do you pay attention to hashtags and Stories, making Instagram your number one priority? Or do you play into Facebook’s preference for live videos and native content?…
8 Things Your EPK Must Have
Electronic press kits changed the music industry years ago, and though they’re not as popular as they once were (some musicians prefer to let their social media profiles do all the talking), they can still be incredibly useful. In fact,…
How To Market Your New Release On A $0 Budget
Let’s be real—there are very few things you can do with a $0 budget and still come out on top. And in many ways, marketing is included in that. You can’t expect to go on Facebook and run an ad…
How to Put Together a Marketing Plan
I don’t know about you, but when I hear the word “marketing” I’m instantly flooded with scenes from Mad Men, visions of charts and numbers, and a lot of floating question marks that leave me asking “wait, what exactly is…
Instagram Story Ideas For Fan Engagement
Instagram introduced it’s ‘stories’ feature a couple years ago, and everyone has been obsessed ever since. With this feature, you are no longer confined to a single post. You can post a set of as many photos or videos as…
Best Times to Post on Social Media
Let’s face it: it’s no longer enough to simply post on social media when you randomly feel like it. With the wavering algorithms within platforms and a consistently growing knowledge base of how people consume social media, some strategy needs…
Five Unique Ways to Strengthen Your Fan Base
Your fans are everything. Without them, you likely wouldn’t be where you are today! (Or where you are hoping to be.) Fans are a community, and in order to strengthen it, you need to treat it as such. Below are…