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How To Measure Social Media Using Google Analytics

Being able to measure what’s working and what isn’t can be what makes or breaks your success when it comes to using your social media. Google Analytics let’s you do exactly that. Being able to merge usage data from your…

5 Time-Saving Social Media Content Creation Tips

No matter what industry you’re in, creating great content takes time, energy, and lots of brain power. Sadly, having all three of those for long periods of time can sometimes feel impossible. Being consistent is the key to success with…

How to Become a Social Media Influencer

However you feel about influencers, there’s no avoiding them. They’re selling everything and anything on the market and legitimately making a living off of it. But how? Simply put, they have influence. (I know, like duh, but bear with me…

3 Tips For Event Email Marketing Success

Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…

How to Decide Where to Promote Your Music on Social Media

Sometimes it can feel impossible to decide which direction to focus your efforts. Do you pay attention to hashtags and Stories, making Instagram your number one priority? Or do you play into Facebook’s preference for live videos and native content?…

8 Things Your EPK Must Have

Electronic press kits changed the music industry years ago, and though they’re not as popular as they once were (some musicians prefer to let their social media profiles do all the talking), they can still be incredibly useful. In fact,…

How To Market Your New Release On A $0 Budget

Let’s be real—there are very few things you can do with a $0 budget and still come out on top. And in many ways, marketing is included in that. You can’t expect to go on Facebook and run an ad…

How to Put Together a Marketing Plan

I don’t know about you, but when I hear the word “marketing” I’m instantly flooded with scenes from Mad Men, visions of charts and numbers, and a lot of floating question marks that leave me asking “wait, what exactly is…

Five Unique Ways to Strengthen Your Fan Base

Your fans are everything. Without them, you likely wouldn’t be where you are today! (Or where you are hoping to be.) Fans are a community, and in order to strengthen it, you need to treat it as such. Below are…

Five Free Online Tools for Creating Your Own Album Cover

Congratulations, your album is done! Your songs are mixed, mastered and ready for distribution. But, you’re missing one (very important) thing. The album cover. Having good album artwork is unbelievably important, but it can also run up a huge bill. If…