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Marketing Journey for the Music Industry Part 4: How To Develop and Share Your Story

Being able to tell your story in a way that people can easily connect with online is a skill that takes practice. It takes time to learn how to express yourself clearly and consistently. It also means learning to put…

Marketing Journey for the Music Industry Part 3: Finding Your Niche And Using It To Your Advantage

How do you define yourself? Does your music represent that? Finding your niche as a musician is one of the best ways to secure a dedicated audience who really connects to you and your art. Not only does it foster…

Marketing Journey for the Music Industry Part 2: Understanding Your Fanbase

In this new series, we’re breaking down 7 parts of the marketing journey that independent artists like you will need to master throughout your career. In the last one, we talked about understanding your market and perspective audience. In this…