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6 Hashtags You Should Be Following On Instagram

Following hashtags remains a highly underutilized function on Instagram, and it’s one that can be highly beneficial—and it’s so easy! You can follow a hashtag and the photo-focused social platform will include pictures and visuals that have been posted with…

How To Measure Social Media Using Google Analytics

Being able to measure what’s working and what isn’t can be what makes or breaks your success when it comes to using your social media. Google Analytics let’s you do exactly that. Being able to merge usage data from your…

What To Do When A Fan Uploads A Video From Your Concert To Instagram

Some musicians love when their fans take their smartphones out and film them performing, while others have made it very clear that they hate such behavior. It’s fine to feel either way, but it’s tough to argue that the free…

5 Time-Saving Social Media Content Creation Tips

No matter what industry you’re in, creating great content takes time, energy, and lots of brain power. Sadly, having all three of those for long periods of time can sometimes feel impossible. Being consistent is the key to success with…

How to Become a Social Media Influencer

However you feel about influencers, there’s no avoiding them. They’re selling everything and anything on the market and legitimately making a living off of it. But how? Simply put, they have influence. (I know, like duh, but bear with me…

3 Tips For Event Email Marketing Success

Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…

3 Ways a Mailing List Can Get Fans To Your Show

Getting people out to your shows can feel like a losing battle. First of all, it’s difficult just to get people to care about your show, and then getting them to care enough to actually drag themselves out on a…

3 Creative Strategies For Finding Cold Contacts

If you’re just starting your journey into PR, booking, or even licensing inquiries, odds are you’ve run into the dreaded silence that comes from hundreds and hundreds of emails going unanswered. In fact, it can feel downright discouraging to take…

How to Decide Where to Promote Your Music on Social Media

Sometimes it can feel impossible to decide which direction to focus your efforts. Do you pay attention to hashtags and Stories, making Instagram your number one priority? Or do you play into Facebook’s preference for live videos and native content?…

8 Things Your EPK Must Have

Electronic press kits changed the music industry years ago, and though they’re not as popular as they once were (some musicians prefer to let their social media profiles do all the talking), they can still be incredibly useful. In fact,…