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5 Ways to Form Relationships with Bloggers and Journalists

Bloggers and music journalists receive hundreds of pitches per day, they listen to an incredible amount of music, and they meet people—especially musicians—all the time. They are constantly inundated with requests and new faces and names, so how is one…

6 More Things Your Email Press Release Needs To Have

If you’re reading this article, hopefully, you’ve already worked your way through the first part, which examines what you need to include in the upper portion of your press release. If that seemed like a lot, keep in mind it…

Why You Do (Or Don’t) Need a Public Relations Campaign For Your Band

When I first launched my music blog, Infectious Magazine 5 years ago, I was ecstatic when the feature requests began to pour in. I remember being enamored with each band that was introduced to me, and completely in awe at…

Music Biz 101: Developing your Media Pitch with Lisa Occhino

How did you get started in the music and entertainment industry? I developed a passion for music at a very young age. My mom loves to remind me of how I used to plunk out melodies of TV show theme…

5 Questions to Ask Before Hiring a Music PR Firm

“We hired a music pr company to promote our last album and we’re really disappointed in the results.” This is something we hear a lot from our new clients. I get it. Nobody wants to spend a ton of cash…